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Allmerica CFO to Speak at Fox-Pitt, Kelton Conference

September 16, 2004

WORCESTER, Mass., Sept. 16 /PRNewswire-FirstCall/ -- Edward J. Parry III, chief financial officer of Allmerica Financial Corporation (NYSE: AFC), will participate in the Property & Casualty Insurance Panel discussion at the Fox- Pitt, Kelton Financial Services Conference. The discussion will take place on Wednesday, September 22, 2004 at 9:25 Eastern Time.

The presentation will be broadcast live through the Allmerica website at http://www.allmerica.com.

Those who would like to listen to the discussion should go to the website 15 minutes prior to the start to register, download, and install any necessary audio software.

A replay of the event will be posted on the Allmerica website approximately two hours after the conclusion of the meeting and will be available for 30 days.

Certain statements made during this discussion may constitute forward- looking statements for purposes of the safe harbor provisions under The Private Securities Litigation and Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors, including those discussed in the Company's annual report and other documents on file with the Securities and Exchange Commission.

Allmerica is the holding company for a group of insurance companies headquartered in Worcester, Mass.

    CONTACT:
     Investors:
     Sujata Mutalik, (508) 855-3457
     E-mail: smutalik@allmerica.com

     Media:
     Michael F. Buckley, (508) 855-3099
     E-mail: mibuckley@allmerica.com
SOURCE  Allmerica Financial Corporation
    -0-                             09/16/2004
    /CONTACT: Investors: Sujata Mutalik, +1-508-855-3457,
smutalik@allmerica.com, or Media: Michael F. Buckley, +1-508-855-3099,
mibuckley@allmerica.com, both of Allmerica Financial Corporation/
    /Web site:  http://www.allmerica.com /
    (AFC)

CO:  Allmerica Financial Corporation
ST:  Massachusetts
IN:  FIN INS
SU:  TDS

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5135 09/16/200416:26 EDThttp://www.prnewswire.com