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Allmerica Financial Appoints John Chandler Vice President Corporate Marketing


WORCESTER, Mass., Sept. 7 /PRNewswire-FirstCall/ -- Allmerica Financial Corporation (NYSE: AFC) today announced that John W. Chandler has been appointed Vice President Corporate Marketing. In this capacity, Chandler will lead all aspects of the company's branding and communications processes, including positioning and communications for the Allmerica property and casualty brands-Citizens Insurance Company of America, headquartered in Howell, Michigan, and The Hanover Insurance Company, headquartered in Worcester, Massachusetts.

"Over the past year, we have been very aggressive and successful in attracting additional talent to our leadership team, including people from outside our industry," said Marita Zuraitis, president of the Citizens and Hanover property and casualty companies.

"John brings to our organization tremendous skill and experience in brand management that will help us on our journey to be a world class regional property and casualty company," said, Frederick H. Eppinger, president and chief executive officer of Allmerica Financial Corporation, the parent company to Citizens and Hanover.

With nearly 20 years experience in consumer products marketing, Chandler has led marketing efforts for some of the world's best-known brands. Most recently, he was senior vice president for marketing at Hasbro, Inc., where he was responsible for the development and implementation of fully-integrated marketing programs to promote the Milton Bradley/Parker Bros. brands.

Prior to his work at Hasbro, Chandler was vice president for marketing for Holiday Inn Hotels and Resorts, where he drove innovation and applied packaged goods marketing disciplines for the world's number one hotel brand.

Previous to that, Chandler served in key marketing and management leadership roles in the United Kingdom division of Cadbury Beverages, Inc., including managing director of Schweppes Great Britain. While with Cadbury, Chandler developed brand enhancement programs for a portfolio of products that included the Coca-Cola, Cadbury Schweppes, Perrier, Cresta and Sunkist brands.

Chandler received a master's degree in business administration from the Amos Tuck School at Dartmouth College in 1986, and a bachelor of arts degree from Trinity College in 1980.

    Worcester, Massachusetts-based Allmerica Financial is group of insurance
companies headed by Allmerica Financial Corporation, a Fortune 500 company.
Allmerica's lead companies include Howell, Michigan-based Citizens Insurance
Company of America, founded in 1915, and Worcester-based The Hanover Insurance
Company, founded in 1852.  Citizens and Hanover offer a range of property and
casualty insurance coverages to individuals, families and business through a
wide network of independent agents.  The Citizens and Hanover Insurance
Companies are ranked among the top 30 property and casualty insurers in the


     Investors:                         Media:
     Sujata Mutalik                     Todd M. Peckham
     (508) 855-3457                     (508) 855-4460

SOURCE  Allmerica Financial Corporation
    -0-                             09/07/2004
    /CONTACT:  Investors: Sujata Mutalik, +1-508-855-3457,
smutalik@allmerica.com, or Media: Todd M. Peckham, +1-508-855-4460,
tpeckham@allmerica.com, both of Allmerica Financial Corporation/

CO:  Allmerica Financial Corporation
ST:  Massachusetts

-- NETU035 --
5969 09/07/200414:09 EDThttp://www.prnewswire.com

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