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Allmerica Financial Corporation to Present at Keefe, Bruyette & Woods' Insurance Conference

September 2, 2004

WORCESTER, Mass., Sept. 2 /PRNewswire-FirstCall/ -- Frederick H. Eppinger, president and chief executive officer, and Edward J. Parry, III, executive vice president and chief financial officer at Allmerica Financial Corporation (NYSE: AFC), will speak at the Keefe, Bruyette & Woods' Insurance Conference on Wednesday, September 8th at 2:45 p.m. EDT.

The presentation will be broadcast live through the Allmerica website at http://www.allmerica.com.

Those who would like to listen to the presentation should go to the website fifteen minutes prior to the start to register, download, and install any necessary audio software.

A replay of the event will be available on the Allmerica website approximately four hours after the conclusion of the meeting.

Certain statements made during this presentation may constitute forward- looking statements for purposes of the safe harbor provisions under The Private Securities Litigation and Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors, including those discussed in the Company's annual report and other documents on file with the Securities and Exchange Commission.

Allmerica is the holding company for a group of insurance companies headquartered in Worcester, Mass.


Investors: Sujata Mutalik, (508) 855-3457E-mail: smutalik@allmerica.com

Media: Michael F. Buckley, (508) 855-3099 E-mail: mibuckley@allmerica.com

SOURCE  Allmerica Financial Corporation
    -0-                             09/02/2004
    /CONTACT:  Investors: Sujata Mutalik, +1-508-855-3457,
smutalik@allmerica.com, or Media: Michael F. Buckley, +1-508-855-3099,
mibuckley@allmerica.com, both of Allmerica/

CO:  Allmerica Financial Corporation
ST:  Massachusetts

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2690 09/02/200413:57 EDThttp://www.prnewswire.com