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Allmerica Senior Management to Speak at Strategic Update Meeting

February 11, 2004

WORCESTER, Mass., Feb. 11 /PRNewswire-FirstCall/ -- Allmerica Financial Corporation (NYSE: AFC) will hold its 2004 Strategic Update Meeting on Tuesday, February 17th at 9:25 a.m. EST.

The meeting will be broadcast live through the Allmerica website at http://www.allmerica.com. Those who would like to listen to the meeting should go to the website fifteen minutes prior to the start to register, download, and install any necessary audio software.

A replay of the event will be available on the Allmerica website approximately 2 hours after the conclusion of the meeting.

Certain statements made during the Strategic Update Meeting may constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation and Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors, including those discussed in the Company's annual report and other documents on file with the Securities and Exchange Commission.

Allmerica is the holding company for a group of insurance companies headquartered in Worcester, Mass.

    Contacts:

    Investors: Sujata Mutalik -- (508) 855-3457
    E-mail: smutalik@allmerica.com

    Media: Michael F. Buckley -- (508) 855-3099
    E-mail: mibuckley@allmerica.com
SOURCE  Allmerica Financial Corporation
    -0-                             02/11/2004
    /CONTACT:  Investors: Sujata Mutalik, +1-508-855-3457,
smutalik@allmerica.com, or Media: Michael F. Buckley, +1-508-855-3099,
mibuckley@allmerica.com, both of Allmerica Financial Corporation/
    (AFC)

CO:  Allmerica Financial Corporation
ST:  Massachusetts
IN:  FIN INS
SU:

CP-EO 
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2494 02/11/200409:31 ESThttp://www.prnewswire.com