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The Hanover Helps Agents Create Unique Value For Customers With The Platinum Experience

July 30, 2013

Company Enables its Virginia Agents to Attract and Retain More Personal Lines Account Customers

RICHMOND, Virginia. (July 30, 2013) – The Hanover Insurance Group, Inc. (NYSE: THG) today unveiled its Platinum Experience - a robust collection of services, solutions, and products - to help its Virginia independent agent partners win more high-quality, personal lines account customers.

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In an increasingly competitive and dynamic personal lines environment, Platinum helps independent agents differentiate their firms with customizable marketing tools and special services. In addition, Platinum enables the company's agent partners to attract and retain more account customers, by providing a flexible product suite for every stage of a customer's life. 

"The Hanover Platinum Experience creates a unique value for our agent partners," said Christopher T. Rogerson, regional vice president, personal lines at The Hanover. "With this offering, we are strengthening our position as the insurer of choice for account customers which value the advice of independent agents as well as elevating our commitment to helping our independent agent partners succeed."

There are three essential components that make up the heart of The Hanover Platinum Experience: Hanover Platinum Services; Hanover Platinum Protection; and Hanover Platinum Solutions. Together, they offer a fresh approach to personal lines business that enable The Hanover's agents to provide account-oriented customers with unparalleled protection, service and peace of mind. Platinum will be rolled out in other states over the next several months.

Hanover Platinum Services offers unique services for  Platinum customers, including: great claims and customer service; easy-to-read coverage summaries and bills; online policy access; cloud based home inventory tools to easily record all valuables; and helpful information about home and auto maintenance, along with insurance safety tips - all quickly accessible through MyHanoverPolicy.com.

With Hanover Platinum Protection, The Hanover recognizes that "one size DOES NOT fit all" when it comes to insurance. Instead, The Hanover offers products that - together - provide a customizable "total account" approach to personal lines insurance coverage. This Platinum approach helps Hanover agents to provide the right mix of auto, home, recreational vehicle and other important coverages for every stage of their customers' lives.

Hanover Platinum Solutions include a broad set of distinctive tools and programs designed expressly for agents to differentiate themselves and help attract, round and retain more accounts. The Hanover will provide its partners with access to valuable marketing services, including Website development, advertising, continuing education and lead generation.  All these tools and programs are supported by local Hanover personal lines experts who work closely with agents to fully leverage these capabilities.

"As more and more direct writers flood the market with a focus primarily on price, we are thrilled to offer our agents a completely different approach that is aimed at creating value and developing a deep, long term relationship with our customers. We believe that independent agents are the value added distribution channel and our personal lines solutions will help them win and retain the best customers," said Mark R. Desrochers, president, personal lines business at The Hanover. "The Hanover Platinum Experience provides services, solutions and products that customers love and it helps our agent partners save time, sell value and grow their businesses."

The Hanover is a leading provider of business, home, auto, valuables and recreational vehicle insurance coverage in Virginia.  Agents interested in more detail should contact The Hanover's local branch office at 804-288-3113. Interested agents also can visit the "Agent" section of the company's web site at www.hanover.com.


The Hanover Insurance Group, Inc., based in Worcester, Mass., is one of the top 25 property and casualty insurers in the United States. For more than 160 years, The Hanover has provided a wide range of property and casualty products and services to businesses, individuals, and families. The Hanover distributes its products through a select group of agents and brokers. Through its international member company, Chaucer, The Hanover also underwrites business at Lloyd's of London in several major insurance and reinsurance classes including political risk, marine, aviation and energy. For more information, please visit hanover.com.


Emily Trevallion

Media Relations


(508) 855-4486

/PRNewswire -- July 30, 2013/

SOURCE The Hanover Insurance Group, Inc.